Korin Gamadji Institure Rebrand

Harnessing the agency of sport, the KGI works with like-minded partners to educate the wider community on issues of importance to Aboriginal and Torres Strait Islander peoples. Celebrating it's ten year anniversary, it was time to re-asses the brand and develop the visual identity to match. Working alongside Indigenous artist Michelle Kerrin who hand drew the symbols and markings used within the brand, KGI now reflects a new era of development in Indigenous youth.

The brief:

Develop a unique and personalised brand for KGI. A brand that is focused on the youth that come through the many different programs on offer. Target audience millennials and gen Z. Suitable for government proposals and initiatives as well as sit cohesively under the Richmond Football Club umbrella.  

Colour Palette 

Existing colour palette was dull and muted, not reflecting the warmth of the student and rich culture. Yellow updated to Richmond yellow to strengthen the relationship between the two brands. Allowing the brand to also have a secondary colour palette that will allow it to have personality, versatility and depth. Richmond have several other subsidiary brands that also lean on the yellow and black colour palette, which provided another reason to expand, giving KGI it's own essence.

Typeface

When considering the new typeface for the brand, a large consideration was the mention that there are no hard lines within aboriginal art. Pangram Rounded Sans is not only a rounded typeface, but has a large font family allowing the brand to have depth and versatility across marketing collateral for years to come